Motorcycling festival ‘Suzuki Matsuri’ rides into Hyderabad on Jan 25

The spirit of motorcycling is set to take center stage as Suzuki Motorcycle India Pvt. Ltd. (SMIPL) brings Suzuki Matsuri, to Hyderabad (Telangana). The day-long celebration will be held on 25 January 2026 (Sunday) at the Chicane Circuit (Shameerpet) in the city.

Suzuki Matsuri, the flagship motorcycling festival of SMIPL, is a community-led celebration that brings together two-wheeler riders and enthusiasts. The festival brings together immersive riding experiences through curated riding tracks for Suzuki scooters & motorcycles and community engagement.

Deepak Mutreja, Vice President – Sales, Marketing, Suzuki Motorcycle India Pvt. Ltd., said, “Following successful editions in Delhi, Bengaluru and Mumbai that attracted over 10,000 participants, we are excited to bring Suzuki Matsuri to the City of Nizams. Hyderabad has been home to an enthusiastic and fast-growing riding community, and Suzuki Matsuri is our way of celebrating this spirit together. With multiple on-ground activities, rider engagements and immersive entertainment, we look forward to offering customers and fans an unforgettable festival experience that reflects the energy and excitement of the Suzuki brand.”

Engaging on-track and off-track experiences

At the event, visitors can explore Suzuki’s two-wheeler portfolio spanning scooters, motorcycle, big bikes and its first electric two-wheeler, the Suzuki e-Access on display. With riding at the heart of Suzuki Matsuri, visitors can also ride the all-new Suzuki e-Access and experience its smooth acceleration and performance; test the agility and sporty performance of the Suzuki Avenis and the adventure tourer capabilities of the Suzuki V-Strom SX on an urban enduro track.

The festival is packed with engaging attractions, including stunt show on Suzuki’s big-bikes by professional riders, interactions with automotive influencers and creative zones featuring tattoo booth, helmet & caricature art, and cosplay artists adding fun for visitors of all ages.

Marking a special moment, the Hyderabad edition celebrates SMIPL’s 10 million production milestone with customers & fans and honor the lucky winner of the landmark 10 millionth Access.

Visitors can participate in the ‘Post & Win’ social media contest, enjoy multiple lucky draws, shop official Suzuki merchandise, explore accessories and avail a free service check up for Suzuki two wheelers. They can also book the Suzuki e Access on the spot at the event and avail offers such as Extended Warranty, Buy-Back Assurance, Welcome Bonus or Loyalty Bonus, Attractive Retail Finance Options and can even subscribe to flexible rental options available at the venue.

Entertainment that keeps the festival alive

Keeping the energy high, Suzuki Matsuri Hyderabad will feature live performances by Dharmik, Threeory Band and DJ Kim, ensuring non-stop music and festival vibes throughout the day.

Tickets for Suzuki Matsuri Hyderabad are available across all Suzuki dealerships in Hyderabad.